Celebrate 27 years of giving back 100%
to support healthy futures and equal
rights for all with three special-edition
Lipsticks in Keith Haring’s signature
primary-colour palette.

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WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK
100% TO SUPPORT
HEALTHY FUTURES
AND EQUAL RIGHTS
FOR ALL

Let’s break it down: When you spend $19
on a VIVA GLAM Lipstick, we donate $19
to support women and girls, the
LGBTQIA+ community and people living
with or affected by HIV/AIDS. There’s
no catch. It’s just pure giving back.

JOIN THE VIVA GLAM MOVEMENT

OVER $500,000,000
RAISED GLOBALLY –
AND COUNTING!

The 27th celebration of our iconic
giveback program honours Keith
Haring’s artistic and philanthropic
legacy. Let’s keep GLAMMING.
Let’s keep GIVING.

M·A·C VIVA GLAM

27

GET THE LIPSTICK THAT GIVES BACK 100%

CHANGING LIVES
SINCE ’94

When you buy any VIVA GLAM Lipstick,
we donate 100% of the selling price to local
organizations supporting women and girls,
the LGBTQIA+ community and people living
with or affected by HIV/AIDS

  • over 9,713
    GRANTS GIVEN
    TO 1,818
    ORGANIZATIONS
    IN 92 COUNTRIES

    viva glam

    27 years of

    giving a glam

  • OVER
    $500,000,000
    RAISED
    GLOBALLY –
    AND COUNTING!

    viva glam

    27 years of

    giving a glam

  • OVER
    19,000,000
    LIVES CHANGED
    AROUND THE
    WORLD

    viva glam

    27 years of

    giving a glam

LEARN MORE
ABOUT OUR MISSION

  • EMPOWERING WOMEN & GIRLS

    M·A·C VIVA GLAM partners with local
    organizations to fight for equal rights
    and healthy futures for women and girls,
    specifically around reproductive
    and sexual health education.

  • SUPPORTING THE LGBTQIA+ COMMUNITY

    M·A·C VIVA GLAM eliminates stigma
    and fights for the empowerment of the
    LGBTQIA+ community, specifically
    assisting homeless LGBTQIA+ youth
    alongside regional organizations.

  • FIGHTING HIV/AIDS

    M·A·C VIVA GLAM continues
    our mission and confirms our
    commitment to ending HIV/AIDS,
    one VIVA GLAM Lipstick at a time.

27 years OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights,
legendary faces and iconic
shades from the feel-good
history of M·A·C VIVA GLAM.

SEE TIMELINE

M·A·C cares

Our founding credo – All Ages, All Races,
All Genders – remains more integral to who
we are now than ever before, as we fight for
the rights and freedoms of marginalized
communities around the world.

learn more