
Celebrate 27 years of giving back 100%
to support healthy futures and equal
rights for all with three special-edition
Lipsticks in Keith Haring’s signature
primary-colour palette.

WHAT YOU SPEND IS WHAT WE GIVE
GIVE BACK
100% TO SUPPORT
HEALTHY FUTURES
AND EQUAL RIGHTS
FOR ALL
Let’s break it down: When you spend $19
on a VIVA GLAM Lipstick, we donate $19
to support women and girls, the
LGBTQIA+ community and people living
with or affected by HIV/AIDS. There’s
no catch. It’s just pure giving back.

JOIN THE VIVA GLAM MOVEMENT
OVER $500,000,000
RAISED GLOBALLY –
AND COUNTING!
The 27th celebration of our iconic
giveback program honours Keith
Haring’s artistic and philanthropic
legacy. Let’s keep GLAMMING.
Let’s keep GIVING.


M·A·C VIVA GLAM
27
GET THE LIPSTICK THAT GIVES BACK 100%
CHANGING LIVES
SINCE ’94
When you buy any VIVA GLAM Lipstick,
we donate 100% of the selling price to local
organizations supporting women and girls,
the LGBTQIA+ community and people living
with or affected by HIV/AIDS
over 9,713
GRANTS GIVEN
TO 1,818
ORGANIZATIONS
IN 92 COUNTRIESviva glam
27 years of
giving a glam
OVER
$500,000,000
RAISED
GLOBALLY –
AND COUNTING!viva glam
27 years of
giving a glam
OVER
19,000,000
LIVES CHANGED
AROUND THE
WORLDviva glam
27 years of
giving a glam

LEARN MORE
ABOUT OUR MISSION
EMPOWERING WOMEN & GIRLS
M·A·C VIVA GLAM partners with local
organizations to fight for equal rights
and healthy futures for women and girls,
specifically around reproductive
and sexual health education.SUPPORTING THE LGBTQIA+ COMMUNITY
M·A·C VIVA GLAM eliminates stigma
and fights for the empowerment of the
LGBTQIA+ community, specifically
assisting homeless LGBTQIA+ youth
alongside regional organizations.FIGHTING HIV/AIDS
M·A·C VIVA GLAM continues
our mission and confirms our
commitment to ending HIV/AIDS,
one VIVA GLAM Lipstick at a time.

27 years OF
GIVING A GLAM!
SEE
OUR
HISTORY
The glammest highlights,
legendary faces and iconic
shades from the feel-good
history of M·A·C VIVA GLAM.

M·A·C cares
Our founding credo – All Ages, All Races,
All Genders – remains more integral to who
we are now than ever before, as we fight for
the rights and freedoms of marginalized
communities around the world.