STROBE INTO THE FUTURE

WITH THE ULTRA VIOLET

MAKEUP TREND

March 1, 2025 by Amanda Etkind
Y2K obsessed? Wait until you meet Y3K. We’re strobing into the future this month with holographic flashes of cool-toned purples and blues. Sparked by UV light and the 2025 colour of the year: Future Dusk, the Ultra Violet trend features hues that straddle the line between a deep blue and rich purple.

With cool tones front and centre this season, the Ultra Violet trend has stolen the spotlight. “Everything was gold and warm - and now, everything's going very cool,” says Alexandra French, Makeup Artist.

We’ve seen shades of cool-toned purples and blues on the It girls of the moment. Now, we have the perfect pearlescent products to help you create this look including our NEW Strobe Beam Liquid Blush in Magic Aura and Strobe Cream in UVlite. “Cool tones are coming back around and these products are perfect for that,” says French. “They include more of a purply pink cool highlighter colour with a cool-toned purple blush.”

SHOP THE ULTRA VIOLET TREND SET

Get an Ultra Violet look with Strobe Beam Liquid Blush in Magic Aura and Strobe Cream in UVlite.

HOW TO GET THE
ULTRA VIOLET LOOK

LOOK 1: Beam into a new dimension bathed in holographic flashes of purple and blue.

  1. Tap Strobe Beam Liquid Blush in Magic Aura onto lips and cheeks.
  2. Dab Strobe Cream in UVlite onto the high points of the face, including the Cupid’s bow, brow bones, cheekbones and ears.
  3. Enhance the highlights on the lids and inner corners of eyes with Dazzleshadow Liquid in Diamond Crumbles.
Strobe Liquid Blush
RM130.00
An iridescent liquid blush with sheer, buildable coverage in Artist-developed shades to strobe, sculpt, shape and underpaint for personalized payoff.
Strobe Cream
RM190.00
A moisturizer that boosts the look of dull skin and luminizes with iridescent particles.
Dazzleshadow Liquid
RM150.00
Alex gleams into the future with Strobe Beam Liquid Blush in Magic Aura.
Strobe Liquid Blush
RM130.00
An iridescent liquid blush with sheer, buildable coverage in Artist-developed shades to strobe, sculpt, shape and underpaint for personalized payoff.
Strobe Beam Liquid Blush in Magic Aura delivers a deep lavender colour with iridescent pearlescent particles.
Strobe Liquid Blush
RM130.00
An iridescent liquid blush with sheer, buildable coverage in Artist-developed shades to strobe, sculpt, shape and underpaint for personalized payoff.

LOOK 2: Flash into tomorrow with glimmers of holographic purple on cheeks, lids and lips.

  1. Dab Strobe Beam Liquid Blush in Magic Aura onto cheeks, bringing it up toward the temples. Tap any excess product onto lips for a stained effect.
  2. Tap Strobe Cream in UVlite onto cheeks and the high points of the face, including the Cupid’s bow to add a highlight to skin.
  3. Sweep Powder Kiss Soft Matte Eye Shadow in Such A Tulle onto lids, then accent the inner corners and lash lines with Dazzleshadow Liquid in Diamond Crumbles.
Strobe Liquid Blush
RM130.00
An iridescent liquid blush with sheer, buildable coverage in Artist-developed shades to strobe, sculpt, shape and underpaint for personalized payoff.
Strobe Cream
RM190.00
A moisturizer that boosts the look of dull skin and luminizes with iridescent particles.
Powder Kiss Soft Matte Eye Shadow
RM140.00
A pillow-soft, matte, pressed-powder eye shadow with an ultra-creamy texture that delivers a beautifully diffused, blurring effect on lids.
Dazzleshadow Liquid
RM150.00
Stephanie strobes and sculpts her cheeks using Strobe Beam Liquid Blush in Magic Aura.
Strobe Liquid Blush
RM130.00
An iridescent liquid blush with sheer, buildable coverage in Artist-developed shades to strobe, sculpt, shape and underpaint for personalized payoff.
Layer Strobe Cream in UVlite with Strobe Beam Liquid Blush in Magic Aura for an out-of-this-world gleam.
Strobe Cream
RM190.00
A moisturizer that boosts the look of dull skin and luminizes with iridescent particles.
Strobe Liquid Blush
RM130.00
An iridescent liquid blush with sheer, buildable coverage in Artist-developed shades to strobe, sculpt, shape and underpaint for personalized payoff.

TREND TRY-ON TECHNOLOGY

WATCH THE ULTRA
VIOLET TREND
TUTORIAL
DIRECTLY ON YOU
Use our award-winning tool to learn how
to create cool-toned holographic purple
looks with instructions virtually
demonstrated directly on your face by a
real M·A·C Artist.

“EVERYTHING WAS
GOLD AND WARM –
AND NOW,
EVERYTHING'S
GOING VERY
COOL.”

—ALEXANDRA FRENCH,
MAKEUP ARTIST


SHOP THE ULTRA VIOLET TREND

EXPLORE MORE M·A·C TREND

HOW TO GET THE ULTRA VIOLET LOOK

March 6, 2025 by Amanda Etkind

 

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